We developed a custom AR filter experience for Snapchat, specifically designed for Kooheji Jewellery to engage customers during the Saudi National Day celebration. The project was location-based and activated upon visiting specific store branches.

How It Worked:

Visitors scanned a QR code displayed on the store’s glass facade (vitrine) to unlock a unique Snapchat filter. Once activated, the filter displayed a custom graphic standee featuring a video about each jewellery product, appearing in specific areas of the store based on the branch layout.

Project Highlights:

• 10 custom filters created for 10 different Kooheji Jewellery branches.

• Locations spread across malls in Bahrain and Saudi Arabia.

• A unique, interactive experience tailored to each branch, enhancing customer engagement.

This project successfully connected the physical and digital shopping experience, offering customers a memorable AR journey, celebrating both Saudi National Day and Kooheji Jewellery’s luxurious collections.